Haematococcus is a rare red freshwater algae and a potent, plant-based source of a unique antioxidant known as astaxanthin. Astaxanthin may well be one of the most powerful antioxidants that nature has to offer. This fat-soluble "king of the carotenoids" is quickly rising in the ranks for its many contributions to our overall health. Astaxanthin is a jack-of-all-trades when it comes to our eyes, skin and brain. It is one of the only antioxidants that is capable of protecting both the water-soluble and fat-soluble parts of our cells. Another unique feature about asaxanthin is that, unlike some other types of antioxidants, astaxanthin never becomes a pro-oxidant in the body so it can never cause harmful oxidation. It is also capable of crossing the blood-brain barrier, which is not common in the world of antioxidants. Studies have shown that astaxanthin supports our eyes and skin during UV light exposure. As well, it supports healthy eye energy, healthy blood vessels, healthy lens function, and healthy visual acuity. Astaxanthin also provides powerful support for athletes, brain health, cardiovascular health, immune health and much more.
Our astaxanthin-rich Haematococcus algae is certified organic and grown in a glass, hermetically-closed, tightly monitored freshwater system to ensure no contamination from microbes, agricultural residue, and other foreign debris. The whole system is run using green technology and is powered by natural sunlight. Our exclusive SuperPure® process yields an ultra-pure, whole-spectrum astaxanthin ingredient that meets our high standards of excellence.