Haematococcus pluvialis is a rare freshwater algae that produces a unique, bright red antioxidant known as astaxanthin. Astaxanthin may well be one of the most powerful antioxidants that nature has to offer. This fat-soluble "king of the carotenoids" is quickly rising in the ranks for its many benefits for our overall health. Astaxanthin is a masterful antioxidant that helps defend our eyes, skin,brain, and cardiovascular system from free radicals. And it’s one of the only antioxidants that can protect both the water-soluble and fat-soluble parts of our cells. Another unique feature about astaxanthin is that, unlike some other types of antioxidants, astaxanthin never becomes a potentially damaging pro-oxidant in the body. Evidence also shows that astaxanthin is capable of crossing the blood-brain barrier, which is not common in the world of antioxidants, where it promotes healthy brain function and mood. Astaxanthin also provides powerful support for athletes, boosting energy and maintaining healthy joints and muscles.
Our astaxanthin-rich Haematococcus algae is certified organic and grown in a glass, hermetically sealed,and tightly monitored freshwater system that ensures the quality and purity is fully protected. The state-of-the-art, sustainable facility is run using green technology and is powered by natural sunlight. Our exclusive SuperPure® process yields an ultra-pure, authentic astaxanthin ingredient that meets our high standards of excellence.