Farewell, Plastic!


As part of our continued efforts around our Eco-Friendly Mission and sustainable packaging, we will be eliminating the plastic neck bands from our bottles! Here’s what you need to know: 

  • We will be removing 18,841 meters of plastic each year from our production line. That's plastic waste saved from ending up in landfills, waterways, or our oceans.
  • Each bottle will still be individually foil sealed to create an oxygen barrier and the change in neckband will not compromise quality, potency, or the ability to tamper with the seal.
  • Our packaging will now be entirely plastic-free, with the exception of any iron-containing products (like our PureNatal®). By law, dietary supplements containing iron are required to have child-resistant lids, which are only offered in plastic. Since converting to metal lids, we've been able to avoid using over 667,000 plastic closures per year!

Plastic is damaging to our environment in many ways:

Plastic buried deep in landfills can leach harmful chemicals that spread into groundwater.

Floating plastic waste, which can survive for thousands of years in water, serves as a mode of transportation for invasive species and can disrupt marine habitats.

Approximately 4 percent of world oil production is used as a feedstock to make plastics, and a similar amount is consumed as energy in the process.

Plastic waste is generally produced with dangerous chemicals and often gets ingested by wildlife, causing injury or death.

A few years ago, we also bid farewell to all plastic lids (again, with the exception of iron-containing products) and we are thrilled to be doing our part by excluding it even further from our business operations.

We as a company are committed to environmental sustainability and this is just one more step we’re taking to enhance our Eco-Friendly Mission. Look out for your new bottles soon!

A Year ago