The Most Incredible Antioxidant You’ve Never Heard Of
Astaxanthin is known as one of the most powerful and versatile natural antioxidants that science has ever found. Period. While you might be saying “Asta-what?” this incredible member of the carotenoid family is a phytonutrient that you should really get to know.
It’s at least ten times stronger as an antioxidant than its other carotenoid cousins, including beta-carotene, lutein, and lycopene, and is estimated to be up to sixty thousand times stronger than many other antioxidants like vitamin C and green tea catechins.
What Is Astaxanthin?
Astaxanthin is a red pigment molecule found in freshwater Haematococcus pluvialis algae. When eaten by shrimp and crustaceans, the algae even gives its red color to their shells. As astaxanthin makes its way up the food chain, the color becomes more concentrated, creating the rich reds and pinks we see in fish like salmon and in marine birds such as flamingos. As a matter of fact, the compound was first identified and isolated in 1938 by Richard Kuhn when he was studying lobsters to determine what gave them their color.
What Does Astaxanthin Do?
The list of impressive health benefits from this amazing antioxidant are long and have been validated by hundreds of clinical studies. Research has shown that astaxanthin is highly bioavailable and great at distributing itself throughout the entire body — into muscles and the skin, across the blood-brain barrier and the blood-retinal barrier to nourish the brain and eyes. It reaches the heart, liver, kidneys and other organs and provides potent antioxidant support to keep cells vibrant and healthy. Astaxanthin fosters youthful skin from the inside out and promotes healthy skin tone, texture, elasticity and moisture levels.
Astaxanthin nourishes healthy eyes and vision in numerous ways, helping defend eyes against strain and fatigue after frequent computer and screen use. In the brain, astaxanthin promotes mental clarity, memory, and mood, offering key support for the aging process. Our joints, tendons and muscles can also thank astaxanthin for keeping them strong, flexible, and resilient. A favorite of athletes, astaxanthin nourishes healthy energy, stamina, and recovery, and supports healthy cardiovascular function and circulation.
Our SuperPure® Astaxanthin is the first to be certified organic and comes from authentic Haematococcus algae, containing a whole-spectrum complex of supportive carotenoids. We don’t use synthetically derived or “bio-similar” astaxanthin, which are not backed by the same wealth of research. Sustainably grown in a glass, solar powered, hermetically sealed, tightly monitored freshwater system, the algae is kept pure and potent.
Carotenoids like astaxanthin are fat-soluble and therefore mix poorly with water, limiting their bioavailability. So we've put SuperPure® Astaxanthin into a matrix with an organic phospholipid complex derived from organic sunflower lecithin, that makes it easier to absorb. Taking it with a meal can further enhance absorption.
Due to its oily nature, astaxanthin is commonly combined with a carrier oil in an animal-derived gelatin capsule, making it vulnerable to oxidation. But our SuperPure® Astaxanthin comes in vegetarian capsules making it perfect for everyone, including vegans, and those wanting to avoid gelatin, oils, and fillers often used in other astaxanthin products.
Those seeking the highest quality astaxanthin need look no further. With SuperPure® Astaxanthin you get the world’s most powerful antioxidant, as well as the most pure, vegan, organic astaxanthin supplement with maximum rewards.