Nature is a wondrous work of art with its dazzling array of colorful flowers, fruits, and vegetables. The deep purple of Concord grapes and acai berries, the glowing crimson of raspberries and cranberries, the beautiful, rich indigo of blueberries and bilberries easily captivate our attention and invite us closer.
And it’s not just a tease. This edible eye candy is much more than aesthetically pleasing. It’s also bursting with delicious, health-supporting nourishment.
The Power of Color
Beneath all that beauty, plants have an impressive system whereby they create their own natural protective compounds to safeguard themselves against damage and promote self-repair. Many of these protective compounds are found within their attractive colors. But these colorful phytonutrients not only protect the plants that hold them, they even have the remarkable potential to nourish our bodies’ self-defense and renewal, too.
Research has shown that when we consume these whole-food pigments, or phytonutrients, in our favorite whole foods, they can provide numerous benefits to us - including support for heart health, brain wellness, glowing skin, detoxification, and more.
Rainbow of Phytonutrients
When it comes to our fruits and veggies, the common saying "variety is the spice of life" is more aptly stated "variety is the health of life." The rainbow of colors in our diet provides us with a diversity of phytonutrients that have the ability to enhance our health and wellness.
For example, the darkly pigmented phytonutrients that give many berries their rich colors are called anthocyanins. These powerful bioactive compounds behind the blues, reds, and purples of our beloved berries are associated with significant benefits for maintaining heart and vascular health, skin and brain wellness, and more.
The list of valuable phytonutrients goes on and on, including polyphenols, quercetin, catechins, salicylic acid, phytoestrogens, chlorogenic acid, ellagic acid, and countless others that are still being discovered and researched. And each carries its own unique profile of benefits.
Berry Synergy
But there’s even more to the berry story than the colorful beauty and nutritional prowess in each individually. The powerful health benefits of berries work synergistically and are far more effective when a full spectrum of fruits and berries are consumed together.
Research has shown that anthocyanins and other berry bioactives have significant synergistic effects. Amazingly, superfruits carry complementary nutrients that help each other do their jobs even better. That means it’s important to consume a wide array of berries and fruits and tally up a whole team of antioxidants that work together to promote whole body health.
Not All Berries Are Created Equal
All of us are familiar with blueberries, raspberries, cranberries, and grapes. Unfortunately, conventional varieties of these fruits are often sprayed with toxic pesticides, fungicides, and other chemicals.
In addition, they are typically hybridized for efficient factory farming rather than for their phytonutrient-rich and health-supporting contents. On top of that, even organic berries are often picked long before peak ripeness and lose much of their nutritional potency during transport to the grocery store.
Certainly, eating these readily available berries is better than nothing when it comes to positively supporting our health. However, research data have shown over and over again that the most powerful nutritional profiles come from wild and heirloom fruits. This includes not only the berries we are most familiar with, but also some of the rare ones that you’re unlikely to find at your local market, like aronia, black currant, maqui, bilberry, or lingonberry.
While fresh, local, organic berries are best, their growing seasons are short and their peak nutrient potency is fleeting. Instead of globe-trotting to follow the fruits of an endless summer, we’ve got you covered with our powerful and delicious berry and superfruit powder. Organic Berry Power™ is a great way to find the most colorful, nourishing phytonutrients all year long. With its wide array of 21 organic fruits superfruits and berries, you'll know you're getting a daily wellness boost with nature’s beautiful nutrient synergy.
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