Berry Health Boost

Nature is a wondrous work of art with its dazzling array of colorful flowers, fruits and natural nourishment. The deep purple of Concord grapes and acai berries, the glowing crimson of raspberries and cranberries, the beautiful rich indigo of blueberries and bilberries.

This edible eye candy is much more than aesthetically pleasing. It’s also bursting with delicious, health-supporting nourishment.

The Power of Color

Over millennia, plants have developed an impressive system whereby they create their own natural protective compounds to safeguard themselves against damage and promote self-repair. Many of these protective compounds are found within their attractive colors. But these colorful phytonutrients not only protect the plants that hold them, they even have the remarkable potential to nourish our bodies’ self-defense and renewal, too.

Research has shown that when we consume these whole-food pigments, or phytonutrients, in our favorite fruits, they can bestow numerous benefits to us - providing support for heart health, brain wellness, detoxification, and beyond.

Rainbow of Phytonutrients

When it comes to our fruits and veggies, the common saying "variety is the spice of life" could more aptly be stated "variety is the health of life." The rainbow of colors in our diet provides us with a diversity of phytonutrients that have the ability to enhance our health and wellness.

For example, the darkly pigmented phytonutrients that give many berries their rich colors are called anthocyanins. These powerful pigments are associated with significant benefits for maintaining heart and vascular health, skin and brain wellness, and more.

The list of valuable phytonutrients goes on and on, including polyphenols, quercetin, catechins, salicylic acid, phytoestrogens, chlorogenic acid, ellagic acid, and countless others that are still being discovered and researched. And each carries its own unique profile of benefits.

Berry Synergy

But there’s more to the berry story than colorful beauty and nutritional prowess. The powerful health benefits of berries work synergistically and are far more effective when a full spectrum of fruits and berries are consumed together.

In a clinical study published in August 2012, results indicated that the anthocyanins in berries had significant synergistic effects. It concluded that it was important to consume a wide array of berries and fruits not just one or two.

The researchers stated: "Incorporating plant-based foods rich in different anthocyanin compounds in the diet is likely to be more beneficial than consuming a single anthocyanin supplement."

Not All Berries Are Created Equal

All of us are familiar with blueberries, raspberries, cranberries, and grapes. But did you know that conventional varieties of these fruits are often sprayed with pesticides, fungicides, and other chemicals?

In addition, they are typically hybridized for efficient factory farming rather than for their phytonutrient-rich and health supporting contents. On top of that, commercial berries are usually picked long before peak ripeness and lose much of their nutritional potency during transport to your grocery store.

Certainly, eating these readily available berries is better than nothing when it comes to positively supporting our health. However, research data have shown over and over again that the most powerful nutritional profiles come from wild and heirloom varieties. This includes not only the berries we are most familiar with, but also some of the rare ones that most of us are not consuming on a regular basis like aronia, black currant, maqui, bilberry, lingonberry, and many others.

While fresh, organic berries are best, they are not always available year-round. But we’ve got you covered with our powerful and delicious berry and superfruit powder. Organic Berry Power™ is a great way to find all your colorful, nourishing phytonutrients all year long. With its wide array of 21 organic fruits and berries, you'll know you're getting the variety that will boost your "health of life."


5 Years ago